(Part of a series that began with You Need to Get Paid)
Another way to make your services affordable without sacrificing your right to get paid is to create products.
As I’ve said, before, it’s tough to find people who can afford to pay what your work is worth if you’re serving them one on one. But if you find a way to spread the cost out over many people, it can get a bit easier.
One way to do this is with products. Is there any way you can take the good you’re generating and put it into a product?
An example of this is a book. If you take what you know and put it into a book, as opposed to delivering it in person, suddenly it becomes cheaper for both you and the person on the receiving end. Few people can afford to pay you for a book’s worth of your knowledge, delivered one-on-one. But if you write it all down and charge, say, $20 per copy, most people can afford that.